The Chief Customer Officer: Building a Customer Strategy
As a growing number of organizations are creating the role of Chief Customer Officers, theyre also working harder on designing more granular customer experience programs that are aimed at improving the business performance of their companies. 1to1 Medias Tom Hoffman with Sage North Americas Chief Customer Officer Doug Meyer about the importance of incorporating business process and culture change as part of this evolution.
As a growing number of organizations are creating the role of Chief Customer Officers, theyre also working harder on designing more granular customer experience programs that are aimed at improving the business performance of their companies. 1to1 Medias Tom Hoffman with Sage North Americas Chief Customer Officer Doug Meyer about the importance of incorporating business process and culture change as part of this evolution.
